The Equus was styled by a small team led by Wayne Cherry along with his chief designer John Taylor. Work started in October 1977 and the car was unveiled at the Birmingham NEC Motor Show in 1978. The design brief emphasized the use of Vauxhall parts whenever possible. It featured an angular, wedge design with Vauxhall's signature ‘droopsnout’ front end made popular by the Vauxhall Firenza.
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