The Venza had a single trim level, with numerous packages and options. Standard features include fog lamps, 19-inch alloy wheels (2.7 L), 20-inch alloy wheels (3.5 L), HomeLink, XM satellite radio, 6-disc CD changer, dual-zone climate control, electrochromicauto-dimming rear-view mirror, 8-way power drivers seat, steering-wheel mounted audio controls, Hill-Start assist control and the Toyota Star Safety System.
Options include automatic high beams with HID lighting, heated side view mirrors, power liftgate, leather seat surfaces, 4-way power passenger seat, panoramic glass moonroof, smart key system, 13-speaker JBL sound system with Bluetooth, voice-activated touch-screen DVD navigation system, backup camera and a rear DVD entertainment system with a 9-inch display and two wireless headphones. The Touring Package, which included HID headlights, push button start, Navigation and JBL Package were only available on the 3.5 L all-wheel drive configuration. The Premium Package contained the moonroof and backup camera was available on all but the 2.7 L front-wheel drive configuration, while the leather package was available on all models.
For 2010, the Venza received a standard USB audio input and Bluetooth hands-free phone capability. Due to this addition, a single-CD player unit replaced the previously standard in-dash 6-disc CD changer.
For 2012, the Venza featured LE, XLE and Limited trim levels for the US market, replacing the single-grade line with various option packages. The LE and XLE trims were available with all powertrain combinations: 2.7 L, 3.5 L, front-wheel drive or all-wheel drive; the Venza Limited comes with the 3.5 L engine only, in front-wheel drive or all-wheel drive configurations. Canadian models retained the single trim level, adding only a Convenience Package for the 2.7 L all-wheel drive trim.
Toyota Venza (Netherlands; facelift)
In 2012, for the 2013 model year, the Venza received a mid-cycle facelift. It was revealed at the New York International Auto Show in April 2012 and went on sale during May 2012. 2.7 L models receive restyled 19-inch alloy wheels. The 2013 model also added Toyota's Entune System.
Some Venza owners have reported a safety concern because the sun visor can suddenly sag and obscure the driver's vision while driving. The visor must be replaced once this occurs. An online petition was created to encourage Toyota to issue a safety recall due to the failing sun visors.
The first-generation Venza began production at Toyota Motor Manufacturing Kentucky (TMMK) on November 11, 2008, with over 70 percent of the Venza's components coming from US suppliers. Toyota projected sales of between 75,000-100,000 units of Venza per year. The first-generation Venza was one of the two North American built Toyota automobiles (alongside the Avalon) not to be sold in Mexico.
TMMK stopped production of the Venza in the American market in June 2015. Production of the vehicle remained there for export until 2017.
During the 2008 vehicle launch, Toyota marketed Venza under the campaign "You're More than One Thing. So is Venza".
In Canada, the Venza was featured as a prize in the 2009 Tim Hortons "Rrroll up the rim to win" promotion.
In 2013, the Venza debuted in Russian and Chinese markets.
Determining whether the Venza is a crossover SUV or wagon isn't clear; some journalists regard it as the "Camry station wagon" (the successor to the 1991-1996 Camry wagon which was the last iteration to offer this style in Canada and the United States) while other sources often describe it simply as new type of "crossover". Toyota states the Venza blends the "styling and comfort of a passenger car with the flexibility of a sport utility vehicle". According to Toyota, Venza is neither a station wagon nor SUV, rather it is targeted at customers who want more room and flexibility than the Camry sedan but desire a smaller size than the Highlander, a three-row mid-size crossover SUV. Toyota lists the Venza's competitors as the Honda Accord and Nissan Altima on their website's comparison page, both being popular mid-size sedans. Meanwhile, the United States Environmental Protection Agency (EPA) classified the Venza as a sport utility vehicle.
Toyota told automotive magazine Motor Trend that it forwent entering the Venza in the publication's SUV of the Year competition. Toyota requested that the Venza compete in the Car of the Year competition. Motor Trend decided that the Venza should not compete in any competition at all since its ride height is too high to be qualified as a car.
In 2015, Toyota announced that the first-generation Venza would be discontinued after the 2015 model year. According to Toyota, there are three factors that contributed to this decision: customer preference, competitiveness within the segment and deteriorating sales. Production of US models ended in June 2015 and export models ended production in 2017.
The second-generation Venza was released as a rebadged Japanese-market XU80 series Harrier. It was supposed to be revealed at the April 2020 New York International Auto Show but due to the COVID-19 pandemic it was instead unveiled electronically in North America on May 18, 2020. Unlike the Harrier, the Venza will be available only with a hybrid powertrain. While the first-generation model was produced in the US, the second-generation model is produced in Japan.
^ abcdWood, Colum (March 3, 2015). "Toyota Venza Axed". AutoGuide.com. Retrieved October 10, 2016. Assembly of the Venza at Toyota's Georgetown, KY plan will cease in June, or at least assembly of models for the US market will, with export models being built until 2017.