The Chevrolet Deluxe was a trim line of Chevrolet automobiles, marketed from 1941 to 1952, and was the volume sales leader for the market during the 1940s. The line included, at first a 4-door sedan, but grew to include a fastback 2-door "aerosedan" and other body styles. The 1941 Chevrolet was the first generation that didn't share a common appearance with Chevrolet trucks, while the Chevrolet AK Series truck did share common internal components.
The original series ran from 1941 to 1948, after which a new body style was introduced for 1949, running through 1952. During the post-war years and continuing through the early 1950s, the Deluxe range was Chevrolet's sales leader, offering a balance of style and luxury appointments unavailable in the base Special series; and a wider range of body styles, including a convertible, Sport Coupe hardtop (starting in 1950), two- and four-door sedans and four-door station wagons.
In the 1941/42 model years, the 216cid inline 6 "Blue Flame" engine was the only one offered. It produced 85 horsepower at 3300 rpm. In 1947 output was bumped up to 90 horsepower. A Deluxe of this vintage could easily exceed 80 miles per hour without overdrive. The transmission was a manual synchromesh 3 speed, with vacuum assisted shift, in which the "three-on-the-tree" shifter was able to be moved between gears by the slightest pressure on the lever. Third gear was direct, meaning the input and output are equal speeds. Overdrive was a rare option. Connection to the third member rear-end was via an enclosed "torque tube" driveshaft. The brakes were hydraulic with all-wheel drums. The master cylinder was located beneath the driver. Shock absorbers were of the lever type. The windshield through 1952 was of a split, flat-glass type. The wipers were vacuum actuated. Chevrolet offered windshield washers on some years.
The exterior sported smooth curves with chrome and stainless trim. The rear bumper had an optional center bumper guard that had to be ratcheted out of the way so the trunk cover could be lifted. Front and rear bumpers had optional chrome "tips", a dress-up item that bolted to the ends of the stock bumper. Although it wasn't a Chevrolet option, a popular after market feature was a large external sunshade that protected the driver from glare off the metal dashboard.
The interior had cloth bench seats and a metal dash, sometimes with a simulated burl wood grain. The radio was a simple mono vacuum tube type radio with integrated speaker. On the left side of the radio, there was a knob labeled "T" and it operated the throttle, because during startup, it was hard to press both the starter pedal and the accelerator, while keeping the clutch depressed. On the right side was the choke lever. The clock was integrated into the glove compartment door and was of a manual-wind 7-day type.
In 1941, the Master and Special Deluxe had updated styling from the year before with things such as a new grill, new suspension, new curves, and the headlight mounted in the fenders. The Special had better fabric than the Master, along with arm rests in the doors. There was full instrumentation.
1942 models got blackout trim in January. The Signal-Seeking radio became an option. On February 1, 1942, civilian automobile production halted for war production.
In 1949, all the Chevrolets got the first new styling after the war. The Deluxe was the brand new upper-end model for Chevrolet. The cheapest Deluxe was the Deluxe Styleline 6-passenger sedan, costing $1,492. Brakes were 11-inch drums. It had full instrumentation. The front suspension had stabilizers.
1951 Chevrolet Deluxe coupe (rear)
Many things changed starting in 1950, starting with a luxuriously-appointed hardtop coupe, called the Bel Air. The new Bel Air including upgraded cord and leather-grain vinyl trim (available in a choice of several two-tone schemes), full carpeting and other appointments not available in even the Deluxe series, and a wide range of two-tone paint schemes. The 1950-1952 Bel Airs—during these early years, the Bel Air was officially part of the Deluxe range—shared only their front sheetmetal ahead of the A-pillar with the rest of the range. The windshield, doors, glass, and trunk were common with the Styleline convertible, but the roof, rear quarters and rear windows were unique.
The other change was the availability of Powerglide, a two-speed automatic transmission, exclusively in the Deluxe and Bel Air models. It was powered by a 235-cubic inch six-cylinder engine developing 105 horsepower and had a 3.55:1 rear differential; the engine went on to become the "Blue Flame six." Models sold with the standard three-speed manual transmission got the usual 216.5-cubic inch engine, developing 92 horsepower.
Throughout the post-war years, many comfort, convenience and styling options were available, including tinted glass which was introduced in 1952, the final year for this style. Popular Mechanics rated fuel economy of 20mpg at 50 mph. After the end of the 1952 model year, the old nameplates—Special and Deluxe—were retired, and changed to 150 and 210, respectively, with trim similar to their respective former series. The Bel Air model became a full series, including two- and four-door sedans, station wagon and convertible; and represented the top-end model with features similar to the 1950-1952 models (luxury interior, full carpeting and other features).
Australian assembly was undertaken by General Motors-Holden's Ltd of the four door sedan in Special trim as well as a locally designed two door coupe utility variant.
Australian 1952 Chevrolet Styleline Special coupe utility
New Zealand assembly was undertaken by General Motors New Zealand from 1947 at GM New Zealand's assembly plant in Petone, Wellington from Semi-Knock down kits imported from GM's Canadian plant in Oshawa, Ontario. Being a fellow Commonwealth country, tariff rates were more favorable for Australia and New Zealand to import SKD kits from Canada than from the United States. All models were assembled in right-hand-drive.