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Mazda Demio

Manufacturer	Mazda
Production	1996–present
Predecessor	Mazda 121 Autozam Revue
Class	Class B Subcompact/Supermini
Transmission	5-speed manual 4-speed automatic CVT (Japan)

See also Mazda 121 for other cars using this name

The Mazda Demio is a subcompact car manufactured by Mazda introduced in 1996, now in its third generation, marketed globally also as the Mazda2 — and previously marketed under nameplates including Mazda 121, Mazda Metro and Ford Festiva Mini Wagon.

The third generation Demio earned the 2008 World Car of the Year title.^[1]

Origin

Originating with the introduction of the Mazda 121 in 1987, this B-segment small car was based on the Mazda D-platform. Ford also used a version of the first-generation DA 121 known as the Ford Festiva. Mazda later released the Autozam Revue in 1990 with the next generation of the D-platform DB. It was redesigned for January 1993, still based on the same DB platform. Kia also built versions of the DA and DB, both for itself and for Ford's sale as Ford Aspire in the United States which Kia sold as the Pride and Avella.

1st generation (DW, 1996-2002)

DW

Also called	Mazda 121 Ford Festiva Mini Wagon
Production	1996–2002
Assembly	Bogotá, Colombia Hiroshima, Japan Valencia, Spain Yokohama, Japan
Body style	5-door hatchback
Layout	FF layout
Platform	Mazda DW platform
Engine	1.3L I4 1.5L I4
Wheelbase	2,390 mm (94.1 in)
Length	3,800 mm (149.6 in)
Width	1,670 mm (65.7 in)
Height	1,535 mm (60.4 in)
Related	Ford Fiesta

When it came to redesigning the Revue, Mazda came up with a tall hatchback, minivan-esque package (the Revue was already over 1,500 mm (59.1 in) tall). Introduced in a time full of negative press coverage, the Demio became a surprise hit for Mazda in Japan, and also foreshadows the current crop of B-segment minivans such as the Opel Meriva, Fiat Idea and the Renault Modus.

Production of the new Demio started in July 1996 (sold as the 121 outside Japan) used the DW platform. Ford retailed a version in Japan as the Ford Festiva Mini Wagon. In 1998, the Mazda logo was changed from the previous logo to the current logo. The Demio was updated in 1999 with a revised exterior, cabin air filtration, retuned automatic transmission, and available DSC due to a 2002 redesign.

Engines

• 1.3 L B3-ME I4 (1996–1998)
• 1.5 L B5-ME I4 (1996–1998)
• 1.3 L B3E I4, 61 kW (82 hp)/ 108 N·m (80 lb·ft) (1999–2001)
• 1.5 L B5E I4, 74 kW (99 hp)/ 127 N·m (94 lb·ft) (2000–2001)

Physical

Dimension: Wheelbase 2,390 mm (94.1 in) Length 3,800 mm (149.6 in) Width 1,670 mm (65.7 in) Height 1,535 mm (60.4 in)

Production

The original DW model was produced in Mazda's Colombia plant as "Mazda Demio" until the end of 2007, where it was replaced by DE Mazda2.

Marketing

NBA star Scott Pippen appeared in the TV commercials for the Demio's launch.

• 

  1996–1997 Mazda 121 Metro (Australia; pre-facelift)

• 

  1999 Mazda 121 Shades Metro (Australia; pre-facelift)

• 

  1999 Mazda 121 Shades Metro (Australia; pre-facelift)

• 

  1999-2001 Mazda Demio (Japan; facelift)

2nd generation (DY, 2002–2007)

DY

Also called	Mazda2 (America/ UK)
Production	2002–2007
Assembly	Japan Valencia, Spain
Body style	5-door hatchback
Layout	Front engine, front-wheel drive / four-wheel drive
Platform	Mazda DY platform
Engine	Mazda Demio: 1.3L I4 ZJ-VE 1.5L I4 ZY-VE Mazda2: 1.25L I4 MZI C2 1.4L I4 MZI C4 1.6L I4 MZI C6 1.4L I4 Diesel MZ-CDTi
Transmission	5-speed manual 4-speed automatic
Wheelbase	2,490 mm (98.0 in)
Length	3,925 mm (154.5 in)
Width	1,680 mm (66.1 in)
Height	1,530 mm (60.2 in)
Curb weight	1,080 kg (2,381 lb)
Related	Ford Fiesta Ford Fusion

The Demio was redesigned in 2002 on the DY platform. The Demio name continued in Japan, while the rest of the world dropped Demio and other names in favor of Mazda2. Since debut, 2 has been well received by the market pushing its Japanese domestic sale to as high as 7th place.

2002–2004 Mazda 2 (DY) Genki (Australia)

The badge-engineered Ford version, the Ford Fusion, is no longer made, as Ford began importing the Ford Fiesta on the Global Ford B3 platform which is based^{[citation needed]} on Mazda's DY platform.^{[citation needed]} The car is produced for Europe at a Ford plant in Valencia, Spain.^{[citation needed]}

All Demios come with ABS and EBD, and stability control is optional. An innovative feature offered in Japan is e-4WD, a hybrid car-type system which uses an electric motor to power the rear wheels of this front wheel drive vehicle when needed. In the Demio, this system is used only as a traction aid, not for increased fuel economy as in most other vehicles.

Three trim levels are available, each targeted by Mazda at a different demographic:

• Cozy for single women with special paint colors and an optional canvas sunroof
• SPORT is for young men
• Casual focuses on young families

(these are for the Japanese market only).

In Europe, trim levels were S, TS and TS2. The TS and TS2 were renamed Antares and Capella in 2004. The Japanese 1.3 and 1.5 petrol engines are not available, but Ford's 1.25-litre 16 valve Sigma engine is used, and Mazda's 1.4 and 1.6 petrol, plus Fords 1.4 TDCi diesel are offered, but called 1.4 CDTi by Mazda. (Virtually all the engine parts are interchangeable with the 1.4 Diesel versions of the Ford Fiesta and Ford Fusion of the same period). The Mazda2 is sold with a variety of Z-family engines:

Mazda Demio:

• 1.3 L ZJ-VE I4 91 PS (67 kW; 90 hp) at 6000 rpm, 12.6 kg·m (124 N·m; 91 lb·ft) at 3500 rpm
• 1.5 L ZY-VE I4 113 PS (83 kW; 111 hp) at 6000 rpm, 14.3 kg·m (140 N·m; 103 lb·ft) at 4000 rpm

Mazda2:

• 1.25 L MZI C2 70 PS (51 kW; 69 hp) at 5700 rpm, 110 N·m (81 lbf·ft) at 3500 rpm
• 1.4 L MZI C4 80 PS (59 kW; 79 hp) at 5700 rpm, 124 N·m (91 lbf·ft) at 3500 rpm
• 1.6 L MZI C6 100 PS (74 kW; 99 hp) at 6000 rpm, 146 N·m (108 lbf·ft) at 4000 rpm
• 1.4 L MZ-CDTi Diesel 68 PS (50 kW; 67 hp) at 4000 rpm, 160 N·m (120 lbf·ft) at 2000 rpm

Dimension:

• Length: 3,925 mm (154.5 in) / 3,940 mm (155.1 in) (Facelift)
• Width: 1,680 mm (66.1 in)
• Height: 1,530 mm (60.2 in)
• Wheelbase: 2,490 mm (98.0 in)

. . In 2004 Mazda introduced the Verisa in Japan. The Verisa is based on the Demio but targeted further upmarket. This version of the Mazda 2 takes 108mm PCD, four-stud wheels, the same as the Ford Fiesta, Fusion and Escort, though with a slightly different offset.^{[citation needed]}

In April 2005 Mazda announced a facelift for this Demio due to a 2007 redesign.

Marketing

Japanese actress Misaki Ito appeared in the TV commercials for the Demio.

• 

  2005–2007 Mazda 2 (DY Series 2) Genki hatchback (Australia)

• 

  2005–2007 Mazda 2 (DY Series 2) Genki hatchback (Australia)

3rd generation (DE, 2007-present)

DE

Also called	Mazda2 Mazda2 Jinxiang
Production	2007–present
Assembly	Hiroshima/Hofu, Japan; Nanjing, China Rayong, Thailand (2009-) Bogotá, Colombia Tehran, Iran (2011-) Nui Thanh, Quang Nam, Vietnam (2011-)[2]
Body style	5-door hatchback 4-door saloon 3-door hatchback
Platform	Mazda DE platform
Engine	1.3L I4 1.5L I4 1.6L Diesel I4 1.4L I4 Diesel
Transmission	4-speed automatic 5-speed manual CVT
Wheelbase	2007-2010: 2,490 mm (98.0 in) 2011-: 98.1 in (2,492 mm)
Length	Sedan: 4,270 mm (168.1 in) Hatchback: 3,885 mm (153.0 in) Genki: 3,895 mm (153.3 in) 2011- Hatchback: 155.5 in (3,950 mm)
Width	1,695 mm (66.7 in)
Height	Hatchback: 1,475 mm (58.1 in) Sedan: 1,480 mm (58.3 in)
Related	Ford Fiesta

This version is built on the new DE platform, which Ford also used for the 2008 Ford Fiesta. It deploys light weight material and reduces the overall dimensions of the car.

Japanese version

Sales of production vehicles began in 2007-07-05 at Mazda, Mazda Enfini and Autozam dealers.^[3]

The vehicle was updated in 2008, and went on sale at Mazda, Mazda Enfini and Autozam dealers.^[4]

A SKYACTIV variant of the Demio is planned to debut at the end of June, 2011. It is said to achieve 30 km/L(10-15) with a 1.3L SKYACTIV-G and CVT. It will also come with Mazda's i-stop system.

The Demio SKYACTIV was shortlisted for Car of The Year Japan 2012.^[5]

European version

The vehicle was unveiled in 2007 Geneva Motor Show,^[6][7] and later in 2007 Shanghai International Motor Show.^[8]

North American version

The North American version of the Mazda2 was unveiled at the LA Auto Show 2009, making it Mazda's first subcompact in North America since the 323 was discontinued in the United States in 1994 (1995 in Canada).

The North American version became available in July 2010 for a starting price of $13,980 USD. The only engine available is the 1.5-liter, 100-horsepower four-cylinder matched to a 5-speed manual or 4-speed automatic transmission.^[9]

The Mazda 2 received a "Good" rating from the Insurance Institute for Highway Safety in frontal crashes, "Acceptable" for side crashes, "Good" for roof strength, and "Acceptable" for rear crash protection.^[10]

Chinese version

In China, the Mazda2 was unveiled in 2007 at the Guangzhou Motor Show,^[11] with sales beginning in 2008.^[12]

5-door Mazda2 1.5L sunroof version (1.5L天窗版) includes a glass sunroof and leather seats.^[13][14]

Mazda Demio concepts (2008)

Mazdaspeed concept model includes aeroparts and cooling ducts, performance dampers, PCM tuning, replacement exhaust parts, 3D Net Sports seats.

Mazda Demio "Haru Iro Spring Colors Collection" include a 3 cars in blue, pink, green colour schemes, inspired by images of spring. The blue car was inspired by blue sky of a crisp fall day, the pink car was inspired by cherry blossom in full bloom, the green car was inspired by shade of green found in fresh spring scenery.

The vehicles were unveiled in Tokyo Auto Saloon 2008.^[15]

MicroSport

Mazda originally planned to introduce the European-based performance model into US market, but it was later cancelled.^[16]

Body style

Three-door hatchback versions are sold in Europe and Australia.^[17]

The sedan version is built in Thailand and China and sold in Southeast Asia and Australia, it is not sold in Japan.

• 

  2007–2009 Mazda2 Neo 5-door (Australia)

• 

  2007–2010 Mazda Demio 5-door (Japan)

• 

  2010 Mazda2 Neo 5-door (Australia)

• 

  2011 Mazda2 1.5 R Sedan (Indonesia)

• 

  Mazda2 Sport 3-door Hatchback (Europe)

Engines

Transmissions

Transmission choices include a five speed manual, a four speed automatic, a CVT (only available in Japan and Hong Kong) or a CVT with a sport mode featuring seven simulated ratios (only available in Japan).^[18][19][20]

Equipment

A digital fuel gauge has been introduced. Stability control will not be standard in the Mazda 2 range but is available (except it is standard on all models in Australia). There are three trim levels available for the new 2 range, the first is known as the Neo which is the base model. It comes standard with air-conditioning and 15-inch steel wheels, though side air bags, 16-inch alloy wheels and a sports body kit come as standard on the range topping Genki.^[21]

Physical

Dimension (5-door hatchback version without any body kit):

• Length: 3,885 mm (153.0 in)
• Width: 1,695 mm (66.7 in)
• Height: 1,475 mm (58.1 in)
• Wheelbase: 2,490 mm (98.0 in)

Production

The vehicles were built in Ujina Plant No.1 (U1) in Hiroshima, with additional Mazda2 began at the Ujina Plant No.2 (U2) in June 2007.^[22] Additional vehicles were built in Hofu, Japan.^[23]

Chinese models were built in Changan Ford Mazda Automobile's Nanjing plant at the end of October 2007.^[24]

Asia-Pacific region models were produced by AutoAlliance Thailand Co., Ltd. beginning in 2009.^[25][26]

Sales

A month after sales of Japanese models began 15000 units were sold, with the top 3 selling models featuring Sunlight Silver Metallic, Metropolitan Grey Mica and Icy Blue Metallic body colours, and Spirited Green Metallic body among the top 5.^[27]

In August 2010, it is reported that 400,000 units has been sold in Europe, Australia and Japan.^[28]

See also

• Hybrid vehicle
• List of hybrid vehicles

References

External links

• 2012 Mazda Demio facelift

Wikimedia Commons has media related to: Mazda Demio

Wikimedia Commons has media related to: Mazda 2

• International Mazda2 portal
• Demio site
• Changan Mazda site hatchback, Sedan
• Official UK website model page